Sometimes to balance that serious aspect of love (loving our work, loving our clients, loving ourselves) we should look directly at nature, and notice the perfection of a flower just its color and being a flower, or an old gum tree, twisted without symmetry but still perfect being a tree.
Sometimes it is useful to push something to the absurd so that we can laugh at it, see how ridiculous it is, the laugh reduces the tension or annoyance that the situation or experience had created in the first place, and so joy and sanity returns to our life.
One of the great copy writers of today is Gary Bencivenga who publishes a monthly (sometimes) newsletter called “Bullets”, subscribe by going to: http://bencivengabullets.com/default.asp, nothing for sale.
However back to the story, catching up on a past Bullet that I had missed I noted this excellent article with a checklist of 15 successfully used proven offer ideas – Bullet #21 if you want to check it out.
Using the word “Free” related to a talent test, the article continues:
For many years, the Art Instruction Institute ran ads on matchbook covers, featuring a sketch of a pirate along with this challenge…
Are You an Artist?
Draw the Pirate
This matchbook ad promised that if you take this simple aptitude test (tracing the pirate not permitted), the Institute’s instructors would review it and let you know if you have the talent to be an artist. I understand that Peanuts creator Charles Schulz was accepted and later graduated from this program with honors.
To my dismay, I could not draw the pirate.
Would you like a good laugh right now? Check out this underground film short (just seven minutes) that anyone in direct marketing should find hilarious. It spoofs the famous matchbook ad, “Draw the Pirate.” Go to this link now and you’ll be LOL, I promise…
www.undergroundfilm.org/films/viewer.tcl?oftype=lar&reso=2&wid=1028027
Laughter is the best cure for disappointment, although sometimes revenge………?
William MacLean
Financial Strategist and Wealth Coach
